Design Case Study – Mini Melton

Mini Melton Final Design

Logo Design Case Study – Mini Melton

Client: Jenny Heather Butterfield at Mini Melton
Date: 22nd October 2016 – 5th December 2016

Contact Details:

Brief: Design a bespoke logo for Mini Melton, which creates unique hand-appliqued baby wear.

The Project

Jenny Heather Butterfield first got in touch with me about designing a logo for her clothing business back in May 2016. After an initial conversation about my logo design process and prices Jenny decided she needed to take some time to think through her options.

At the end of October 2016 Jenny got back in touch as her business was starting to expand and she’d decided to go ahead with a fully bespoke logo design, with hand drawn elements. We met up at the start of November to discuss the brief and go through specific colours and design elements Jenny wanted represented within the logo.

Initial design ideas

Round 1 Logo Designs

Round 1: Initial layout and font style options

Round 2 logo design

Round 2: Developing colour and font options



Round 3-5 Logo Design

Round 3-5: Finalising font option



Final Design

Final Mini Melton Logo


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