Let’s get networking – Mums Enterprise Roadshow
So, I’ve kick started my return to networking and am having an amazing time. I have no idea why I’ve been hiding away behind my computer so much over the last year.
Last Thursday I headed down to the American express Community Stadium in Brighton with the lovely Kate Phillips from Imagineville for the Mums Enterprise Roadshow- Brighton 2017, the UK’s biggest, ever child-friendly work and business show for mums.
We had an amazing day of networking, workshops and chatting to exhibitors.
The first session we attended was a speed networking event. Everyone stood around in a circle and introduced themselves and their business. Then it was time to mingle and network further with those people we wanted to find out more about.
- I can’t get over how many people in the circle as we went round forgot to mention their business name! Remember – your name, business name, main problem you help solve.
- When making notes about who you want to go and network with after introductions, don’t just write down people names, write down something about them and what they are wearing. I couldn’t chat to a few people I’d wanted to as everyone obviously moved about and I completely forgot what Michelle the business coach and Maxine the digital marketing expert looked like.
After speed networking we headed for the exhibitors hall where over 30 exhibitors from a wide range of businesses had stands providing advice for new start-ups, those looking to grow a business or re-train.
Stands I chatted too:
- Business Doctors
- MPower Mastermind Groups
- Mumpreneurs Networking Club
- Talent & Career
- Talented Ladies Club
- Barefoot Coaching
- Brilliant Together
- Lets do Business
Reach New Customers Online
After lunch it was time to head to our first workshop and we both joined ‘Reach new customers online’ given by Google’s ‘The Digital Garage‘. This workshop was full of really useful ideas on how to get the most out of Google and how their search engine works.
The Digital Garage which provides free tutorials from Google on everything from your website to online marketing and beyond looks great. You can choose the topics you want to learn, or complete the whole online course for a certification from Google and IAB Europe. I just need to find time to investigate the topic areas further and work out how to fit the training into my schedule.
- Ensure you have Google Analytics installed on your website
- 30% of ineternet users still search through yahoo and Bing
- Register your business with Google at google.co.uk/business
- Submit a site-map to Google
- Use g.co/searchconsole to verify your site and search for broken links
- Test how mobile friendly your site is with Testmysite.
Turn your customers into Fans
After the workshop by Google I stayed where I was for a workshop by The Talented Ladies Club on ‘Turning your customers into fans’, while Kate headed off to another conference room for for a workshop by MPower Mastermind groups on the ’10 essential ingredients for getting your business out of your head and into the world’.
The workshop by The Talented Ladies Club was based around the importance of keeping your existing customer happy and ensuring they come back time and time again, saving you time and money, as repeat customers can spend up to 67% more per order than new customers.
- Deliver on promises
- Make customers feel valued
- Be Human
- Share exclusive offers and news
- Solve their problems
- Make them feel part of a community
- Get in the press
- Know your customer
- Don’t forget old customers
In summary the whole day was amazing and I feel I only really scratched the surface of the opportunities available as between us Kate and I only attended 3 out of the 12 workshops. Next time I’ll definitely have to arrange someone to do the school pick up and drops off, so I can stay all day and do a bit more pre-event planning.
So, I’d definitely recommend keeping an eye on the Mums Enterprise website for future events. Hopefully, see you at one in the not too distant future.
If you were also at the Roadshow I’d love to hear your thoughts on the day, so leave me a comment below. Or maybe you’ve attended another event that you’d recommend – I’d love to hear your thoughts and key take-aways.